Why mobile apps are beneficial for restaurants | App Developers Australia

Apps are smart and easy ways that makes life simpler and help businesses to grow better. Whether it is a food delivery app or a finder app, there are endless possibilities of growing your brand. With the help of your restaurant app you can cater to more number of customers and understand their needs as well. It is certainly a boon for people and both food delivery businesses and restaurants. Most importantly, the demand for faster delivery process has gone up and customers are engaging more due to the online presence of the restaurant. There are a number of apps which create an online presence on their customers and builds their trust as well.

It is more significant that you serve your customers in a larger scale with the help of technology. Therefore these apps are the new face of business and customer satisfaction as well. With these apps one can browse through food menus with ease and help create a prominence in the market. Also, these apps can leave a resonance of your brand in the mind of the customer. Food outlets everywhere believe that they can reach and expand their businesses providing their customers proficient access to their restaurants.

Here are a few reasons why mobile apps are useful –

• Deals based on location –

The Beacon based technology is basically a tiny device which you can set around your location and that can push deals and notifications to people in the physical proximity of your location , to attract customers during the time of their meals. Also when a person has GPS, it is easy to determine the place where they are to provide them with relevant information that are more than a single location. This is an extremely useful process because many of the customers are confused about what to eat and by sending them notifications you can suggest them what to eat.

• Referral and loyalty programs-

These programs are essential to drive more customers in to your restaurant and therefore can have a good leverage on customers as well. If you are looking forward to have a good customer’s base then you must include giveaways and loyalty programs which can help boost your sales and push your businesses forward. Loyalty programs are better than any punch card that are handed to the customers. The offers included in these loyalty programs are for your customers to feel closer to the restaurant and for them to suggest to more people

• More sales –

There will certainly be more sales because of these apps because the customers can enjoy the easy and simply ways to order food as well. So, if you are looking forward to expand your business and sales, then you must release an app and promote it. Simple and presentable layouts of apps are more attractive for the customers. When you have a good looking app, you will be able to connect with more number of customers because of recommendations from the existing ones.

• Digital menus –

When you are trying to eat at home, it can difficult without a digital menu card or a app because one cannot keep calling restaurants even if there is a change in the order. Digital menus are convenient for both the restaurant and the customer to understand what they are selecting. With only a single click an item gets selected and there are multiple choices available with budget options. The best part about these menus are that they recommend what‘s best for you and push notifications and offers accordingly. Many restaurants and food joints have digital menus available in their mobile applications from which they can choose their food very easily without suffering from confusion.

• Online delivery –

Once the order is placed, the restaurant coordinates with the respective delivery services to deliver food on time. As time is an important factor and the restaurants is responsible to deliver food on time without leaving you starve. Also, with the help of GPS technology and services, the customers are able to track the delivery along with the provision of the delivery person’s contact number. However the online delivery system is an efficient one and they make sure that restaurant is also on time to serve them the meal to deliver. Delivery executives play an important role in bringing food to your door in time.

• Reviews and ratings –

While you are a regular at using the app to order food, both the delivery system and the restaurant makes sure that you also give them your feedback regarding their services. It is a necessity for every customer to know about a restaurant that they are ordering food from. When you are accessing the app, you will find restaurants showing the number of stars which will help you decide which restaurants to pick. Customer’s reviews are essentially important where they write positive or negative remarks, helping other customers to know more about the quality of the food, the kind of delivery time it takes and what is the specialty of the restaurant with their dishes.

• Calls and connectivity –

Both the restaurants and the delivery system needs to have a calling and interaction facility along with the app. This is a very essential part of the application because customers need to feel assured that they can talk to the restaurant or the delivery services regarding a query that they have. One click calls are formulated with every app to make sure that the customers can make calls and the calling services are always active to provide them with assistance regarding their questions. When the company is looking at customer’s needs, then the can easily become a more preferred company throughout.

• Coupons redemptions –

Coupons are an effective way to boost business and these coupons can not only bring in the good will of the customers but also drive more customers. One needs to understand that there is creativity involve with the coupon delivery because the users will definitely notice it. When you are giving your customers more offers, you basically are increasing their possibilities to get food from you again. This is can make all the user/customers happy. Coupons in the apps are great because one does not have to carry tiny bits of papers around. This is better and convenient for all the customers because through this they can save money and also they do not have to carry extra to the restaurant. Coupons can be easily redeemable and you can get the based on the offers that the services are providing.

• Proper display-

proper display of food is necessary and descriptions should be on the menu as well. When you are making an app for the restaurant, you have to create a clean looking display panel with the food men. One must use images of food and it needs to be included in the website as well. When you have an effective display of your menu, you can attract more number of customers with these satiating image. Good looking food can be very tempting and that can attract customers to like your restaurant.

Food and food delivery apps are used by people on a regular basis and without them a restaurant or any food business cannot gain popularity and drive business in faster paces.

How to Safely Add Agency to Your Google My Business

When you begin working with the agency to help with your local search efforts, the agency may ask you to add them to your Google My Business (GMB). Add an agency as the manager for your business listing is beneficial as it allows account managers to check out the current state of your listing, see if all the information has been added properly & also to come up with recommendations for improvement.

Owners of Google My Business listings can invite additional users to manage a listing. Adding the owners and managers let users share the management of listing without having to share personal account information. Owners, managers, & communications managers all have different levels of access to the listing.

Only an owner can add or remove the users. However, a manager may remove him/herself from a listing.

Add owners or managers to google my business

To add an owner or manager to the listing:

1. Sign in to Google My Business(GMB)

2. If you have multiple locations, the open location you’d like to manage.

3. Click Users from the menu.

4. In the top of the right corner, click the “Invite new manager” icon. 5. Enter the Name or E-mail address of the user you would like to add.

6. Select the user’s role by choosing the Owner, Manager, or Communications manager.

Click Invite. Invitees will have the option to accept an invitation & immediately become listing managers.

This window displays all the active owners and managers, as well as people who have been creating to become owners or managers.

When the invitation is accepted, the owners of the listing will be notified via email. All users in the account can view the names & email addresses of the owners and managers of listing.

If you need to add someone to your other properties, such as Google Analytics, Tag Manager, Google Ad words or your WordPress site, be sure to an out our other instructional posts.

If you need assistance with managing your Google My Business(GMB) listing, don’t be reluctant to contact us!

Mobile App Ideas For Startup Consider in 2020 | Brisbane App Developers

Apps are the hub for the users to consume information, share data, communicate, perform daily chores, and do every other task they can possibly think of. So, if you already have a business, get it on the digital platform. If you are on the verge of launching a new one, it better be digitally equipped. It might be intimidating and overwhelming to be your own boss, make your own decisions, take risks, and make your mobile app startup a massive success.

Let’s make a reality check before you dive into your dreamy land. In 2020, there are very few ideas that are unique and captivate user attention. Also, not all unique startup ideas get a perfect execution and can combat the competition.

Stressed about what to do? How to do? And whether to actually do it or not? Our Brisbane app development company was once in the same shoes and now turned out to be among the top-ranking companies.

Our bloggers assist the newbie like you with information and knowledge about the trending mobile app ideas for startups in 2020. While our designing and development team aids you to make your dream reach the respective app stores.

Let me jot down our entire coverage and at the end help you make an informed decision.

1) Starting With the Mobile App Stats

Mobile apps will generate a ravishing revenue of $189 Billion by the end of 2020.

• There are over 2.2 Million apps available in the Apple App Store to download.
• There are over 2.8 Million apps available in the Google App Store.
• 21% of millennial open an app over 50+ times a day.
• 49% of people open their app 11+ times a day.
• 57% of digital media usage is derived from mobile apps.
• An average smartphone owner uses 30 apps every month.

2) Age/Gender/Education of the Mobile App Startup Owners

• 73% of the startup owners were male whereas 25% of the startup owners were female.

• 35% of the startup owners aged between 50 to 59 years, 25% of them aged between 40-49 years. While 18% of them fall between 30 to 39 years and 4% of them were between 18 to 29 years of age.

• 33% of the startups graduated high school, 29% of them have a Bachelors’s degree, 18% of them have an Associate’s degree. While 16% of them have a Master’s degree, and 4% of them are doctorate.

3) Success and Failure Rates of the Mobile App Startups

The number of startups annually is 305 Million out of which 135 Million are just tech startups. So if you were in dilemma before about launch your mobile app startup, you have your optimistic answer. The whopping funding received by them amounts to $17,830,705,214. So, don‘t spare a single moment in dilemma, hire expert app developers Brisbane and get going to be one of those 135 Million. Not to be pessimistic but just giving a reality check of the market about those who survive.

Out of all the businesses that started in 2014, 80% made it to 2015. 70% of the businesses made it to 2016, 62% of them made it to 2017, and only 56% made it to 2018. This concludes that the startup failure rate at four years is about 44%.

4) Leading Industries to Pick For Your Startup

As for Android apps, the most popular categories are:

• Tools
• Communication
• Business
• Video players and edit
• Travel
• Social media
• Productivity
• Music and Audio
• Entertainment
• News and magazines

As for iPhone apps, the most popular categories are:

• Games
• Business
• Education
• Lifestyle
• Utilities
• Entertainment
• Travel
• Food and drink
• Health and fitness
• Productivity

5) Mobile App Startup Ideas to Consider in 2020

It always starts with an idea or rather says a unique or innovative idea. An idea that drives a startup owner to leave everything at their disposal and try their fate. There are several reasons for startup failure. Great idea but poor execution, idea, and execution both was up to the mark but the product mistimed or it was not in demand. So, save your mobile app startup from these common reasons. Choose the right idea with the right mobile app development team, and perfect timing to be successful. Here are some of the top mobile app startup ideas to consider in 2020.

· Grocery Apps

It is an app category every commoner needs in their day to day. It’s kind of tedious to go to stores, pick out the stuff, and wait in the queue for billing. They can simply order their required products and get them delivered to their doorstep. To make your grocery app stand out, you can integrate some of the trending features.

• No minimum order.
• No charges on cancellation.
• Price comparison with other stores.
• Cashback or discounts or reward points with every order.
• Schedule time of delivery.
• Automatic order the selected items in cart every month.

· Social Networking Apps

Different social networking apps have different agendas. Say for example LinkedIn is for creating professional networks, and Instagram is for image sharing. Choose the agenda of your social networking app and define the target audience for that. Creating a single app that caters different agenda all on one platform is something you can pursue.

· Medical App

Medical apps are one of the categories that grew rapidly. From searching the nearby pharmacies to ordering medicines, from maintaining medical bills to paying them online, medical apps come in handy to the users. If your choice of category is medical app development, fill your app with these must-have features.

• List of pharmacies.
• Pill Remainder
• Medical summary of the user.
• List of doctors and their experience in their field.
• Prescription delivery at doorstep
• List of medical terms with their meanings.
• List of diseases and their symptoms.

· AR Apps

AR is one of the top talked trends of 2020. The trend is not new and has been in the list of trending technologies for the past few years. However, not many startups or even the established brands have been able to incorporate it into the apps. This can be your window of opportunity to succeed. The technology is quite advanced and will need top app developers in Australia to provide quality output. Here are some of the AR pp ideas you can use to stand out.

• Makeup trial app
• Outfit app
• Mall navigation app
• Virtual interior design app
• Food Delivery App

People are getting hungrier and lazier with each passing day. These work very well for food delivery apps. Who wouldn’t like to get all their favorite cuisines in one place? Who wouldn’t like to get cooked, delicious food at discounted rates at their doorstep? Everyone I suppose. Hence, the food-delivery apps will continue to have a good future.

· Graphical Restaurant Reservation System (GRRS)

There are table booking apps to cut the waiting time and get a table on arrival. What’s the point of booking in advance when restaurant owners will give a table of their own choice? This might be an intriguing question in the user’s mind. GRRS shows the setting of the restaurant online and allows the user to book a table they desire. These systems are prevalent in the cinemas but adding them to the restaurant will provide your startup a competitive benefit.

· IoT Apps

Although IoT apps are new they are definitely trendy. With each passing day, more and more devices are being connected and benefits and convenience are unquestionable. It helps make savings by turning off everything that is not needed when people are away. It comforts people by heating their homes before they arrive. These apps also ensure safety by integrating a smart security system that sends a notification if anyone tries to break into homes.

· Telemedicine Apps

Everyone had to get out and wander in the street to consult a doctor in the times of high fever or sneezing the brain out or breathing with closed nostrils. In a condition where a patient needs to sleep and take rest, they have to go out and wait for their consultation. Telemedicine apps allow online consultation with a medical professional through a video call. A great idea for your mobile app startup indeed.

Wrapping Up

We have gathered every piece of information you need before you start traveling towards your dream. Read it, learn from it, and apply the dos of a successful startup and refrain from the don’ts. Pick the best idea, hire a talented team of app developers Brisbane, and market it well.

Ultimate Guide For Designing Perfect App Marketing Strategies

Marketing is one of the major aspects for any business thus it is not an exception of the app business as well. Things that are marketed well are sold well, and everyone is well aware of that, and traditional marketing is something everyone is aware of, but what about digital marketing or app marketing? I am here to help, Based on my experience over 8+ years into this field here are some key points that I consider for designing the marketing strategies:

1) Research your Target Audience

For any business its important to understand who are their target audience. Based on these target audiences you would be able to do many things for defining your marketing strategies. But on what factors should I define my target audience?

• Age
• Gender
• Geography
• Interest (In sports, technology, media, movies and so on)
• Political views

Once you have the audience defined, it should help you in creating branding or advertisement strategies.

2) Competitor Analysis

Let’s accept the fact that we sometimes take inspirations or try to do better things then our competitors. We directly or indirectly do competitor analysis. But it’s better to do it and have the report ready so that we can know exactly how many competitors do we have? And how we are better than them? What are the marketing strategies that they follow? Do they have a referral program in place? What is their USP?

Once we have those answers and other possible information about them we will know exactly the opportunities which they have not been able to explore and which we can. Things that works universally. What our customers problems and complaints about the competitors and how can we fix them and provide a better experience?

This will not just help in marketing but will also help in all area’s of the business

3) Create a Landing page dedicated to the app

A landing page is very important and it should provide the customer with an overview of what the app is all about and their key features. Also, its recommended to include the screenshots and download links into the landing page.

4) App Store / Play store optimization

App Store/Play store optimization is a very critical thing to do but its also a very important thing. Over 50% of people who discover an app on the iOS or Google Play store have done so as a result of browsing through an app store itself

This could be taken care of by ASO & PSO experts. I would recommend to consult the same and get their views before diving deep into the same.

5) Create Referral programs for onboarding users

Let be honest you would have received the referral program messages on messengers and you might have sent those messages or emails to other people to get some Freebies. And its human mentality to be happy on things which they get for free.

So this is a tried and tested approach to generate more traffic, lets put this to good use. Implement highly effective referral programs that are useful for both user & the potential new user.

6) Design Campaigns that focus on App Installs

This seems to be the most challenging part of all. I would recommend to use the Target audiences and design the Facebook Advertisement campaign which focuses on the app installs. Try running multiple advertisement experiments to achieve more click-through ratios.

You could potentially use Facebook & Instagram paid stories as well, to drive through the app installs. Potentially use the landing page to drive users in and have them download the app.

You could also design the special landing pages as well, to offer special joining benefits to the users and run the separate advertisement campaign.

7) Get Reviews on App Store/Play Store

Being a techie mobile user I always see the reviews before I let any mobile app into my phone. The android app store is spammed with the apps. And knowingly or unknowingly you end up installing the app which shows odd full-screen advertisement, which is very embarrassing.

So how you as an app owner address this issue, well simple answer is getting the review. People trust the reviews of the user. Time to time ask users to add reviews of the app to the app store or play store. But make sure you don’t end up irritating them for asking reviews.

In case your app has a payment module, be sure you emphasize the reviews. Imagine you as a customer are purchasing the app, the first thing you would check would be the reviews as the last thing you would want is the app which you have purchased is not working. So those users highly rely on the reviews.

8) Manage those bad reviews & try to provide a satisfactory resolution to their problems

Let’s accept the fact that there would be a criticism of the app. There would be people who would not like your app. It’s okay to have those users and they are very important for us who can provide honest reviews and feedbacks.

People would definitely leave reviews in case of bad experience which includes the app crashes, issues with some critical flows in the app, issue with unable to do certain things in the app, or it might also be related to a business process which is performed outside the app, for example, food delivery still your app would receive the bad reviews. So what can you do about it?

You should try to address those issues and post the resolution as a reply to that comment. If there are any critical issues with the app, try to apologize and give them assurity that it would be taken care of in the next updates. If there are any known issues, better publish a blog post & post notification to all users and be open about the same.

9) Work on SEO for landing page

SEO is the most critical and important aspects when it comes to digital marketing, And SEO requires more time and patience. But it’s not only that anything done wrong can prove to be a bad mistake and will take more time to resolve that.

Assume you selected the wrong keyword and if you realize the same all your efforts done to bring that keyword in top rank would be waste. And you would have to start from 0. Which I am sure none of you would want.

Also, there are constant changes to the algorithm of search engines. So your SEO team needs to be on top of that. Make sure they don’t follow anything which is not a good practice. Otherwise, we have very good chances of google penalty.

10) Run Social Media Campaigns & Give away campaigns

Who don’t like giveaways? Remember the Christmas eve where we as children would impatiently wait for the gift to arrive & meet Santa?

Well surely, everyone likes gifts. So why not to give our users some gifts by running the giveaway campaign. Well yeah, you heard it right. Run a social media give away campaign to increase likes & followers and give them some task and make sure to include the hashtags. That way you might have more words spreading amongst the people and they would also be rewarded for their work.

11) Setup in-app advertisement campaigns to drive more users

Advertisements are the core part of any business. And yes at some point in time you would be required to run the advertisement campaign. Make sure you target audience here and use the right medium for the advertisements.

Although you might have the app and digital marketing is in your mind you might want to use traditional advertisements for app marketing.

Yes, you read it right. Rule of marketing is you need to be where your customers & potential customers are. So you should be using everything in your reach to be there.

12) Marketing Notifications & News Letter

You would have received the notification from many shopping apps for discounts. And you can’t resist having those notifications. Sometimes you get the notification from the apps for things you are searching for.

In my case I was looking to buy a phone, after few google searches I was seeing the mobile advertisements on all my social media sites, also I used to get the notifications from the app which I surfed. In a way yes I used the app to purchase the phone.

So it’s always handy to go for marketing push notifications & email newsletters depending on your app.

I hope this article would have filled you in with all the information you were looking for, feel free to post a comment in the below section if you have any questions.

You could approach App Developers Brisbane Australia, Pocket Apps for your app-related queries. And Digital Marketing company, Brisbane Australia, Pocket Apps Digital for any digital marketing consultations.

Dark mode buzz and what can you do with it in your app - Pocket Apps

Hey Folks,

Recently we have seen the release of the iOS 13 and it comes with Dark mode. And everyone is jumping in to update their iPhone. Many of them are posting the screenshots of iOS 13 updates inside their stories which clearly indicated there is more buzz around dark mode amongst the people.

The dark mode is also being introduced in the android devices gradually. And let’s accept the fact that people are obsessed with dark modes. So if you are app owner or looking to develop an app what does that matter to you?

Photo by Szabo Viktor on Unsplash

Well, imagine how happy you would be if you see your favorite toy or your favorite vehicle received as a gift without mentioning it to your loved one!! Yeah, that’s the best feeling for anyone to have. You could give the same feeling to your app users by bringing in the dark mode inside your app.

Recently one of the popular Indian startup app for credit card payment called “CRED” introduce this feature and people were really amazed to see that in action, which resulted in higher session times of the users, meaning people were using app for more time which is really good for you as an app owner, more time the user uses your app more benefit it brings to you.

So the question buggin you would be, how do I bring a dark mode to my app? Well, there are multiple ways to do that:

1. Detect the default settings from iPhone Or Android and adopt your app accordingly

Imagine you were using the dark mode in your iPhone and then you see an app update, once you update your app and open the app you see it has adopted to the dark mode automatically, how cool is that? These automation things are in trend. So why not adopt it?

Here is the apple document for adopting the dark mode inside your app: https://developer.apple.com/documentation/appkit/supporting_dark_mode_in_your_interface/ You might want to bookmark this link or want to give this to your mobile development team.

For Android: This is the official document from the Google: https://developer.android.com/guide/topics/ui/look-and-feel/darkthemebut let me share some really detailed example which is being written in a medium post here: https://medium.com/@davidkibzodari/applying-a-dark-theme-to-your-android-app-a5eb6d20ab0c

2. Add toggle button into the settings screen

If you want to give the user a choice to do it themselves assuming you want to keep the feature as a hidden feature for people to find it and create a buzz that way, it would be very much possible to supply this as part of the app settings menu.

You could have a toggle button with really cool animation turning your app into the dark mode. That would be really awesome.

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I hope to see the dark mode implemented soon enough inside your app, if you are facing any issues or need any professional help for the matter you could feel free to reach App Developers in Brisbane, Pocket Apps.